Linear TV is still primary revenue source for broadcast networks
livemint.com₹1,500 crore," Karan Taurani, senior vice-president at Elara Capital Ltd, said. Though growing rapidly, contribution of the streaming networks of Zee, Sony, Disney Star and Viacom18 to overall revenue is far behind TV, said Sahil Chopra, founder CEO of digital marketing firm iCubesWire.
“Many factors are driving growth of streaming networks, and a promising future is in sight. Aggressive investments in creating on-demand content across streaming platforms, will also give rise to cut-throat competition among the prominent players," he added.
Ajit Varghese, head--network, ad sales, Disney Star said of the overall spends for branding, TV commands a disproportionately larger share. “If you take total spends at $12 billion, half of it is on branding.
Out of this, $5 billion is being spent on TV and $1 billion on digital. Of the performance marketing budgets, digital gets a higher share," he said.
. Read more on livemint.com
