Live entertainment, sports becoming favourites for the youth, says BookMyShow CEO Ashish Hemrajani
Live entertainment and sports are becoming big forms of entertainment for the youth, BookMyShow founder and chief executive Ashish Hemrajani said on Tuesday.
“Roti kapada makan is done, discerning people have got the money. Now they're focusing on outside of science and maths. They are focusing on art, they are focusing on music, they are focusing on sport," he said on the second day of Startup Mahakumbh in New Delhi.
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“In cricket, except for the 11 players, nobody else made money. Today, with the Indian Premier League (IPL), Women's Premier League (WPL), and other formats, there is a far larger industry out there, which I think is spawning an entire new generation, with more people considering it as a career choice,” he added.
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ET reported early December that BookMyShow's operating revenue surged to Rs 976 crore in FY23, a significant increase from Rs 277 crore in FY22.
The platform saw significant growth in its live events business, with revenue from these events soaring to Rs 237 crore from Rs 25 crore in FY22.
“We decided to jump into the live event space because we wanted to disrupt that
