LS Digital launches new tech for programmatic marketing
LS Digital, a leading independent digital marketing transformation company, has launched CoMMeT, a technology for programmatic marketing that is specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation, and measurement processes.
According to the company, CoMMeT helps centralise and automate the complex media buying process. It is built using third-party and LS Digital's proprietary marketing tools, deploying innovations, integration of APls with ad technologies, AI, and advanced measurement for data-driven insights. CoMMeT is an acronym for Confluence of Media, Measurement, and Technology.
Speaking at the launch of CoMMeT, Maanesh Vasudeo, Senior VP-Media Operations, LS Digital, said, “CoMMeT is an innovative technology for programmatic marketing that leverages the integration of various digital marketing products to bring together the best-in-class marketing solutions and measurement process for brand custodians, simplifying the programmatic adoption journey for brands.”
Commenting on how marketers would benefit from using CoMMeT services, Maanesh further added, “Marketers will be able to derive deep insights into their campaigns by gaining access to a centralised system that includes multiple ad exchanges, media measurement platforms, dynamic creative optimisation technology, and data visualisation and synchronisation tools that solve for improving efficiency with features like de-duplicated reach, multi audience optimisation, and many more.”
