Luxury members-only club Soho House to expand presence in India

livemint.com:

NEW DELHI : Soho House is looking to expand its presence in India by adding two more ‘houses’ to its existing business here in the next few years, a senior executive of the global hotel chain said. The luxury members-only club -- which currently operates its 'house' in an asset-light model out of an 11-storied townhouse in Mumbai — first began operations in 1995 in London. The company's current membership costs about ₹1.6 lakh per annum for individuals if they want to enroll for just one house (say the one in Mumbai) and ₹3.1 lakh for all-house access.

Soho House’s two new physical locations in India - New Delhi and South Mumbai, will be the next two sites. The New Delhi outlet will likely be located in the Mehrauli area where there are fashion houses, art galleries, design studios, and independent cafes and restaurants. The announcement comes after the success of Soho House Mumbai, which opened five years ago.

The existing house has established itself as a hub for the Indian creative community, offering amenities like a rooftop pool, gym, screening room, and restaurants. The company will also launch its other format, 'Cities Without Houses' in India and rapidly expand to other cities. The global private membership club for “creative individuals", will launch this membership in six new cities including New Delhi, Jaipur, Goa, Bengaluru, Hyderabad and Kolkata.

"We think India is ready and has been for some time for us to expand in. This format, outside of our houses, allows us to offer special events and experiences in different cities without having a physical space. Members can connect with other 'creatives' in cities without a physical house in India as well as globally when they travel," Dominique Bellas, global