Made-in-India fights a battle of tags on American, European shelves
supply chains after the pandemic and due to geopolitical reasons has given India a chance to make in India for the world. It's not just China. Other Asian countries such as Vietnam and Bangladesh are also formidable incumbents. Traditionally, other Asian countries have had an edge over India due to various reasons such as cheaper labour, less rigid labour market and free trade agreements. But now India too is becoming an attractive source of goods for Western countries.
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For the past few years, India has been striving to boost manufacturing of goods for the world, if not to outcompete China and other Asian countries but to at least join their ranks.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Leadership in AIVisitIIM LucknowChief Executive Officer ProgrammeVisitIndian School of BusinessISB Chief Technology OfficerVisitGlobal brands such as Walmart have been increasing sourcing of finished goods from India in the past few years. Marks & Spencer, Next, Decathlon, Primark, GAP, Walmart, Pepco, and Tesco too are planning to ramp up sourcing from India, industry executives have told ET.
ET has reported that Tiruppur, India's major textile production hub in Tamil Nadu, is gaining more traction among Western buyers after export orders dwindled in the last three
