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Discounts on the three-door Thar have progressively increased over recent months, with early October discounts of Rs 1.6 lakh now reaching up to Rs 3 lakh, depending on dealership inventory. The highest discount benefits are available on special editions like the Thar Earth Edition, which has garnered significant interest due to its unique styling and enhanced features. «The Thar 3-Door had a massive appeal at launch, but with the market moving towards practicality, we are adjusting to meet current demands,» noted a Mahindra spokesperson.
In response to the surge in demand for the Thar Roxx, which debuted in August 2024, Mahindra has shifted its strategy to cater to changing customer preferences. The Thar Roxx offers a five-door layout, greater interior space, and enhanced road presence, attracting buyers who prioritize convenience over rugged, off-road capability. Since its launch, the Roxx’s popularity has surpassed expectations, especially given that only select variants come with a 4x4 drivetrain. This success is pushing more consumers to consider the Roxx, even though the Thar still holds a place in the hearts of off-roading enthusiasts.
The Mahindra Thar is available in both 4x4 and 4x2 configurations, powered by a 2.0-liter turbocharged petrol engine or a 2.2-liter turbo diesel engine. The petrol
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