Indian Prime Minister Narendra Modi posted a series of photos on social media last week showing him snorkeling, strolling on a white-sand beach and lounging in a chair next to turquoise waters in Lakshadweep, an island chain in the Indian Ocean. It was an “exhilarating experience," he wrote on X, formerly Twitter, as he peppered with praise the pristine lesser-known and remote Indian archipelago his government believes has untapped potential for tourism. The images were met with awe by Indians on social media, particularly Modi’s supporters.
But some 70 nautical miles south, his beach photos raked up a storm. In the tiny archipelago nation of Maldives, some saw the tourism campaign as an attempt to draw visitors away from their country. Three senior Maldives officials reacted to Modi's post over the weekend calling him a “clown," a “terrorist" and a “puppet of Israel." Many other Maldivians insulted Indian tourists on social media.
In India, the response was swift. Government officials, Bollywood stars and cricketers began urging people to turn to Lakshwadeep, in a push to promote local holiday destinations. Many holidaymakers posted screenshots on X with the hashtag #BoycottMaldives to show they had canceled their trips to the island nation.
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