Mamaearth IPO: Company management, selling shareholders, peer comparison, risks, among 10 key points from RHP

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₹1,701-crore worth Mamaearth IPO opened for public subscription on Tuesday, October 31, and will close on Thursday, November 2. The beauty and personal care company filed the red herring prospectus (RHP) on October 23, 2023, for the IPO which includes a combination of fresh issue of equity shares and an offer-for-sale (OFS) portion. Let us take a look at some of the key things mentioned in the Mamaearth IPO RHP.

Honasa Consumer Ltd was founded in 2016 by Varun Alagh and Ghazal Alagh. The company claims to be the largest digital-first beauty and personal care (BPC) company in India in terms of revenue from operations for the Financial Year 2023. After launching Mamaearth in 2016, Honasa added 5 new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr.

Sheth’s, and have built a ‘House of Brands’ architecture. As of June, 2023, the company’s portfolio of brands with differentiated value propositions includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments. Also Read: Mamaearth IPO opens: GMP, price band, review, here are 10 key things to know about the offer Mamaearth IPO issue size is ₹1,701 crore, which comprises fresh issue of shares worth ₹365 crore and offer for sale of 4.12 crore shares by promoters and investors.

Mamaearth IPO price band has been set at ₹308 to ₹324 per share. The IPO lot size is 46 shares and the minimum investment amount required by retail investors is ₹14,904. Mamaearth IPO bidding opened for subscription on October 31 and will close on November 2.