Richard Goodall, Marlborough’s CEO (pictured).
The three arms, Marlborough Investment Management, Investment Fund Services and Marlborough Select Platform, will now all be known as just Marlborough.
The group said the change was in response to client and staff demand, aimed to make working with the financial services group more straightforward.
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Under the changes, all the services will be featured on a single website, and email and phone enquiries will be managed by one group-wide service centre.
Marlborough, which manages over £10bn of assets, also issued a new ‘statement of purpose', entitled ‘Difference Made'.
The aim is to drive the commitment of all the businesses in the group «to making a positive difference in helping investors achieve their financial objectives», according to the investment house.
It also refers to Marlborough's ambition to impact positively on companies it works with, their clients, and its own more than 200 staff.
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As part of this newly announced mission, Marlborough has unveiled the group's three core values, namely «great to work with, growth mindset and get it done».
Richard Goodall, the firm's CEO, said: «Marlborough is a place where big ideas are made real. By bringing our whole business under the single banner of Marlborough, we are making it more straightforward than ever for companies to achieve their goals by working in partnership with us to deliver first-class outcomes for their clients.
»Our statement of purpose, Difference Made, really sums up what Marlborough is all about, which is building strong, mutually beneficial partnerships that make a positive difference to people's
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