Mathura, Vrindavan exported Lord Kirshna poshak (costume) worth Rs 200 crore to over 40 nations this year
Krishna and other deities, in anticipation of Janmashtami.
As per a TOI report, business owners in the region have reported a surge in demand this year, with bulk orders pouring in from over 40 countries, including the US, Australia, New Zealand, the UAE, and several European nations. Some projections suggest that Janmashtami sales could exceed a staggering Rs 200 crore.
Anil Agarwal, hailing from a family with a rich history in apparel manufacturing, told TOI, «In the run-up to the festival, we've shipped costumes worth crores to overseas destinations and various states across India.
With over 50 lakh devotees expected to visit Mathura on Janmashtami, we anticipate a further boost in sales.»
He continued, «This year, we've seen a significant uptick in orders from Gulf countries. However, the US, UK, Canada, Russia, Australia, New Zealand, and Mauritius continue to be our primary markets.»
Kanha Sharma, a wholesaler in the business, also told TOI, «Every day, costumes are dispatched to dozens of foreign countries for Sri Krishna temples and individual devotees.
While a substantial portion of these 'poshaks' (dresses for deities) is exported from Nathdwara in Rajasthan, Mathura-Vrindavan remains the epicenter of production.»
Mathura-Vrindavan has long been renowned for crafting attire for Hindu deities, a tradition that began flourishing in the 1970s when skilled artisans migrated to the town from Agra and other parts of the state. Over time, they diversified their designs to cater to global preferences, incorporating styles from Italy, China, and the Victorian era.
