The world’s largest burger chain is rolling out a new format in the US with digital ordering stations that can take cash and give change, allowing most customers to bypass the register entirely, according to people familiar with the new design option.
While the bulk of McDonald’s locations already have kiosks, right now most customers who don’t pay with cards have to line up at the counter to finish their transactions with the help of an employee.
Human workers aren’t going away. But the new model — which is only in a handful of restaurants — would further reduce the restaurants’ reliance on cashiers, who can be redeployed to other tasks such as bringing food to customers who request table service or curbside pickup.
Under the new look, screens behind the counter that normally display the full menu will instead highlight select items and encourage guests to order at the kiosk or on the mobile app, according to McDonald’s, which confirmed the new design option. Customers who prefer to order at the counter can still do so, and full printed menus will be available upon request.
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