MediaTek to focus on premium handsets with new 5G chipsets
MediaTek is now turning its focus to the fast-growing premium segment with its latest breed of 5G chipsets, having attained a dominant 50% market share, outpacing rival Qualcomm in the highly competitive India smartphone market, company executives and market trackers said.
The chipmaker is now working with every Android phone brand with the exception of Google, with over 15 design wins in the first quarter of 2024 itself, far outpacing that of rival Qualcomm, carrying on the momentum from 2023.
"Samsung and Nothing were the only two brands left who were not using MediaTek chipsets. With the recent launches this week, those gaps in the portfolio have also been plugged," said Anku Jain, managing director, MediaTek India.
«We have an elaborate portfolio of chipsets, ranging from the mainstream to the mid-tier to the flagship. We really cater to all segments of the market, which has been very beneficial for our partners because they can freely think about what makes sense for them from a market point of view,» Jain said, as a reason behind its sharp growth.
«A second big factor in our dominant presence is the innovation that has gone into our chipsets recently. The quality of the chipsets, the features are top-notch, which has also helped us penetrate the market quite well,» he added.
The company's fortunes changed for the better during the pandemic when the industry faced a chip shortage, market trackers said. «Earlier, you would have brands such as Xiaomi and OnePlus working exclusively with Qualcomm, but since
