Meet Degen Distillery: The Web3 Disruptor Set to Shake Up the Drinks and Spirits Industry

cryptonews.com:

For lifelong entrepreneurs and former business rivals, Sammy Verghese and Tom Webster, the genesis of the idea that would eventually lead to the creation of one of the most disruptive spirits companies in the world all started with a drink.

Just 18 months later, the vision that these two former competitors dreamed up on a beach in Mexico is nearing fruition, highlighted by the successful launch of Degen Distillery, and its formation of strategic partnerships with global drinks industry titan, Brewdog, and tech powerhouse, Google.

Degen Distillery sets itself up as a spirits company for the modern age; one that integrates blockchain and NFT technology to create a lifestyle brand that aims to radically disrupt the traditional alcoholic drinks industry.

Degen Distillery uses the dynamic and interactive nature of blockchain and NFTs to create a first-of-its kind “social distribution” model that enables individuals and artists to co-create alongside the company, and reap an honest share of its ongoing revenue.

Let’s take a deep dive into this unique blend of booze and blockchain, and see what Degen Distillery aims to serve up to revelers in the Web3 space and beyond.

Co-founder and CEO Sammy Verghese co-founded his first company in the oil and gas industry at the age of 18, growing the venture to record revenues of $30 million before moving on to found a web2 SaaS company, followed by one of the UK’s fastest growing events companies which produced 650 live events per year by the end of year two. Not to mention co-founding a multi-award winning music venue playing host to Fatboy Slim, Carl Cox and many more, turning around multiple failing pubs/restaurants, helping transform a music festival from 6000 tickets to 15,000 tickets –