Messi continues to reshape Major League Soccer (MLS) dynamics, setting unprecedented records in ticket pricing and fan engagement. As Messi prepares for his upcoming match against Los Angeles FC (LAFC) with Inter Miami, ticket prices for this game have skyrocketed, making it the most expensive MLS fixture to date.
According to TickPick, an online marketplace specializing in ticket sales, average ticket prices for Sunday's clash between Inter Miami and LAFC have surged to approximately $690. This extraordinary figure represents a staggering 527% increase compared to the average ticket price of an MLS game before Messi's entry, which used to cost around $110.
As the match draws near, fans are witnessing the culmination of Messi's magnetic effect. The cheapest ticket currently available to witness Messi in action against last year's MLS Cup champions is priced at $785. However, it's worth noting that without Messi's star power, ticket prices for the subsequent LAFC game plummet by 80%, with the lowest seat costing a more modest $151, as revealed by TickPick.
While the current ticket prices reflect an astronomical surge, this might represent the ceiling. Brett Goldberg, co-CEO of TickPick, stated that the market is expected to stabilize prices at their existing levels.
Nevertheless, there remains a possibility of further upward adjustments due to heightened demand. LAFC, recognized as one of the most popular MLS teams, consistently maintains high demand. Goldberg underlined that «in this case, you have one of the biggest athletes in the world coming to town,» enhancing the fervor.
The Messi phenomenon transcends the soccer pitch, permeating
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