Meta's Threads bolsters retention after losing over half of users: Report

livemint.com:

Zuckerberg believes that user retention on the text-based app was higher than what the executives had anticipated, but he acknowledged that it was "not perfect." He made these remarks during an internal company town hall. "Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet," said Zuckerberg as per Reuters.

Zuckerberg deemed the decrease in users as "normal" and expressed confidence that retention would improve with the introduction of additional features to the app. Plans include developing a desktop version and incorporating search functionality. As per Reuters, Chief Product Officer Chris Cox stated that Meta aims to implement more "retention-driving hooks" to encourage users to come back to the app.

One of the strategies involves ensuring that Instagram users can access important Threads content. The executives' statements followed a day after Meta impressed investors with an optimistic revenue growth projection, indicating a potential resurgence for the company. This turnaround comes after facing significant doubts last year due to substantial spending on the metaverse while experiencing a decline in ad sales.