MG Motors launches its Ganesh Chaturthi campaign #OurEverydayVignaharta
Morris Garages has launched its campaign #OurEverydayVignaharta to celebrate Ganesh Chaturthi.
Under the campaign, MG has created a series of images in a video highlighting traffic police. As per the company, these visuals capture traffic police in various scenarios such as working in heavy rain, navigating through chaotic traffic and moments of joy captured through their smiles.
Additionally, the campaign aims to highlight that the traffic police remain on the front lines, diligently managing crowds, ensuring smooth traffic flow, and maintaining security and ensuring our journey is smooth and safe.
Moreover, the video is set to the rhythmic beats of dhol tasha to infuse a festive touch. The brand has also harnessed the power of AI to convey its message of understanding logistical constraints and recognising the practical challenges of collaborating with the traffic police directly.
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