MilkLane: Redefining Indian Dairy with Technology and Transparency
MilkLane, an innovative dairy unit of agri-tech platform Innoterra, is redefining the way milk is produced, sourced, and delivered. With a focus on quality, traceability, and financial inclusion, MilkLane is bridging the gap between technology and traditional dairy farming.
Quality Assurance: Safe Milk for All
MilkLane’s commitment to quality begins at the source. MilkLane is India's first and only supplier of high-quality milk which free of antibiotics and toxins.
MilkLane is also unique in its value proposition of Bulk Milk Cooler model, which ensures that the milk is chilled within 45 minutes and delivers MBRT of more than 3 hours for 100% milk. Through the tech-enabled product iDairy, MilkLane achieves traceability by providing customers and consumers with access to source and testing data. This transparency builds trust and ensures that consumers receive high-quality milk.
Speaking about the quality parameters, Harish Sharma, Managing Director of Dairy business at Innoterra says: “We have over 30 quality parameters for the milk we accept from the farmers. This ensures consistent quality of milk, which is necessary for many processed milk products such as infant formulations, cultured milk products, UHT milk and more. As a result, our buyers can eliminate quality-related issues and costs associated with poor or rejected products.
Milk products made with MilkLane can achieve better quality and longer shelf life."
Empowering Farmers: Financial Inclusion
MilkLane’s impact extends beyond the dairy itself. They collaborate daily with more than 10,000 farmers across southern part of India. By promoting financial inclusion, they have empowered over 10,000 farmers in more than 100 villages.
