Mint emerges as undisputed leader in Budget 2024 coverage

livemint.com:

source: SimilarWeb mobile web search data February 2024). Some of the most important and insightful initiatives of Mint included: Puneet Jain, CEO of HTDS, expresses his delight at the enthusiastic engagement of our audience.

“Thanks to the unwavering support of our readers, Livemint.com has witnessed an astounding 200% surge in viewership this year for Budget Coverage, securing Mint’s position as the No.1 choice surpassing every other player. Your trust in Mint as your go-to news platform means the world to us.

As we move forward, we remain committed to upholding our standards of excellence and empowering the audience with knowledge and understanding." The commitment to innovation and engagement has been instrumental in this success. Mint introduced features like chatbots and interactive games to make Budget coverage not just informative but also enjoyable.

To make the Budget experience more rewarding for users, Mint also came up with exciting prizes such as iPhones and smartwatches for its users. And the results speak for themselves—with a 5X increase in engagement levels, according to the internal data, it's evident that these efforts have resonated with Mint’s audience.