Mint's AI-powered leap: Redefining user engagement on Budget Day

livemint.com:

witnessing a five-fold spike in time spent on Budget day compared to regular days. Top queries included insights into the government's aspirations, macroeconomic factors influencing market trends, the impact of schemes like Saksham Anganwadi and Poshan 2.0, and distinctions between the Interim Budget 2024 and the Union Budget 2023. Beyond Budget-centric topics, the newly launched chatbot also delves into a wide array of subjects, including the economy, markets, companies, and personal finance, experiencing a consistent uptick in daily user engagement.

Quiz & Polls: Driving Engagement As a distinctive offering aimed at enhancing user engagement, Mint introduced the Daily Budget Quiz, offering users an exciting opportunity to enhance their knowledge about the Union Budget and win exciting prizes like iPhone or a smartwatch. Each question over a period of two weeks was designed to provide insights into intriguing trivia, such as the first woman to present India’s Budget and the finance minister to present the most number of Budgets. The quiz garnered great response, with 13 people winning a smartwatch and Sudhanshu Gunjal emerging as the winner of an iPhone 15.

Many of our Mint readers participated in the Daily Quiz and some were the lucky winners of iPhone 15 & Smartwatches. Here is what they shared about their experience of being Mint readers & participating in the Quiz. Mint launchedDaily Polls for the first time, empowering users to voice their opinions on important matters related to the Union Budget 2024.