'Misleading claim will attract...': Ayush ministry warns ayurvedic drugmakers after Patanjali's ads debacle
News 18, the Ayushi ministry issued the warning, asking the drugmakers to "strictly comply with labelling and advertising regulations". Failing to adhere to regulations may attract legal action, the report added.
The clarification by the ministry was accessed by News 18, the report said, adding that the warning was related to products that make "unsubstantiated" claims or display false information, such as featuring a “green logo" claiming to be “100% vegetarian" or falsely stating that the drug is “approved or certified by the ministry". ALSO READ: Patanjali in court: SC pulls up company, warns FMCG firms against misleading ads “Any misleading claim or advertisement in any form or on any platform will attract consequent legal actions by the competent authorities," the advisory was cited by News 18.
The advisory also mentioned details about all laws and rules that cover misleading advertisements in the country. The ministry reportedly ordered state drug licensing officials to examine all such drugs claiming to be “certified or approved by Ministry of Ayush" – either on their labels or in the advertisements.
It further asked the officials to ensure compliance. ALSO READ: Patanjali pulled up by the SC: Truth matters in advertising The advisory said licensing by the state drug licensing authority “shouldn’t be construed as an approval by the Ministry of Ayush", the report added.
“It has come to the notice of the Ministry of Ayush that some Ayush drug manufacturers are mentioning 'certified or approved by Ministry of Ayush' on the label of their drug or product or in the advertisement in print, electronic media,' the notice reportedly read. ALSO READ: Patanjali ads cast a long shadow over FMCG sector News 18 further reported
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