‘Modi Ka Parivar’: From ‘Chai Pe Charcha’ to ‘Main Bhi Chowkidar’, how BJP weaponises Opposition jibes at PM Modi
Modi ka Parivar (Modi’s family)" to their social media handles soon after PM Modi said at a rally in Telangana’s Adilabad that the people of the country love him like a “member" of their family. “And that is why I say 140 crore people of this country are my family... Crores of daughters, mothers and sisters… all the poor people in the country....are my family.
The children and elderly in the country are Modi’s family. Those who have no one, belong to Modi and Modi belongs to them. My Bharat, my family," Modi said at the rally in Adilabad.
PM Modi’s comments about his ‘family’ were seen as a counter to Lalu Prasad Yadav’s comment made at the Opposition INDIA bloc’s ‘Jan Vishwas Maha Rally’ in Patna a day before, “Modi keeps talking about pariwarwaad (dynastic politics). What can we do if Narendra Modi does not have a parivar (family) of his own?," the former Bihar Chief Minister said. PM Modi’s counter to Lalu Yadav at the Adilabad rally was followed by a social media campaign with top leaders including Home Minister Amit Shah, Defence Minister Rajnath Singh, BJP Chief J P Nadda and Uttar Pradesh Chief Minister Yogi Adityanath, adding “Modi ka Parivar" suffix to their names on X (formerly Twitter).
The campaign trended throughout the day on March 3. Also Read: ‘Modi a self-proclaimed Vishwaguru’, Jairam Ramesh on PM’s ‘140 crore Indians are my family’ remark The BJP’s counterattack ahead of the2024 Lok Sabha campaign is not the first such campaign. In fact, the party has mastered the art of weaponising personal attacks and jibes against Narendra Modi, first as Gujarat Chief Minister and then as Prime Minister, as a successful poll campaign strategy.
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