More than 90% of consumers are curious about the Metaverse: Capgemini
Despite turbulent market conditions over the last year, the metaverse and its potential utility remain steady in the minds of consumers.
According to data from a new survey by Capgemini, a business and technology strategy advisor, over three-quarters of consumers expect their interactions with brands and individuals to be impacted by the metaverse.
This also goes for organizations, as 7 out of 10 believe that the metaverse and immersive experiences will be a market differentiator in terms of customer experience.
The report surveyed 8,000 consumers, along with 1,000 organizations in 12 countries across different sectors to understand metaverse competency, interest and impact.
Included in the mix was a group of 380 consumers who self-identified as “metaverse-experienced,” of which three-quarters said they actively participate in the metaverse.
Data revealed that 93% of surveyed consumers said they are curious about the metaverse. Of that number, 51% said they would use the metaverse as it becomes more accessible to them.
Charlton Monsanto, the global immersive experiences offer leader at Capgemini, said the “consumer-facing metaverse” needs to address the challenges of accessibility and privacy among other things in order to move forward.
Education and accessibility go hand in hand for emerging technologies and remain the biggest challenges for tech-savvy brands to communicate with consumers.
Related: DeFi sparks new investments despite turbulent market: Finance Redefined
The survey also touched on the type of metaverse interactions consumers look for, to which 43% of respondents said they would like to interact with friends and family. This was followed by interactions with colleagues (39%), gaming-related experiences (33%), and
Read more on cointelegraph.com
