Motorola to double volumes in India this year, quadruple by 2026, says Sergio Buniac

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Indian market domestically via a partnership with Padget Electronics. Buniac also said that India will serve as an export hub for Motorola to the US, Sri Lanka, and Bangladesh. Simultaneously, Motorola is investing heavily in R&D in several countries, including India, where it is establishing its second camera lab outside the US in Bengaluru.

This move underscores the company's commitment to deliver devices that operate across all 5G bands, with prices ranging from ₹6,999 to ₹82,999, inclusive of its flagship foldable smartphone launched on Monday. Buniac said that the company will expand its distribution to the offlline market besides focusing on online where it has been present for past several years. “We’ll double our investment in marketing and retail, for example, we will be available in more than 3000 stores over the next one year, and 5,000 in 15 months," he said.

Buniac stressed Motorola's plan to focus on consistent market share growth and strengthening position in the face of competition. Chinese smartphone makers currently dominate the Indian market, holding almost 70% share. Meanwhile, the premium segment, priced from ₹30,000 and above, is primarily ruled by Apple, Samsung, and OnePlus.

Prashanth Mani, executive director, Asia Pacific, Motorola, said that the India business had doubled over last year, even as the overall smartphone market declined. “We've seen our sales double compared to last year calendar year, in the online space. This year calendar we are doubled in terms of in terms of sell-out.