Myntra has appointed Venu Nair as its new chief of strategic partnerships and omnichannel.
Nair joins Myntra from offline shopping chain Shoppers Stop, where he was the managing director and chief executive officer for about three years. At Myntra, he will be responsible for the international brands portfolio, and for “building strategic partnerships with leading global brands,” the firm said in a statement. Nair will also be managing omnichannel strategy for brands at Myntra.
Prior to Shoppers Stop, Nair was chief commercial officer at Tata Group’s retail arm Trent Ltd, and the chief executive of the Westside chain of apparel stores. At Trent, he had also led the commercial operations of apparel chain Zudio and bookstore chain Landmark, Myntra said in a statement.
Before his work with the Tata Group, Nair was the managing director of Marks and Spencer in India, which runs in a joint venture with Reliance in the country.
The appointment comes at a time when a plethora of brands, especially in the D2C segment, are pursuing an omnichannel strategy that combines online presence with physical stores to boost sales. On the other hand, widening the range of brands, especially popular foreign brands, is an important driver of