Need new iPhone every year? Apple CEO Tim Cook gives reason why

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Apple warns about temporary color alterations on iPhone 15, iPhone 15 Pro's titanium frame. Details here “I think having an iPhone every year for those people that want it is a great thing," was Cook's answer. He also responded to concerns about the environmental impact and highlighted the option for customers to trade in their iPhones, emphasizing the company's commitment to sustainability.

“What we do is we allow people to trade in their phone, and so then we resell that phone if it is still working. And if it's not working, we've got ways of disassembling it and taking the materials to make a new iPhone out of it," he explained. Also Read: Is iPhone 15 Pro Max the fastest iPhone ever? Here's what AnTuTu report suggests When questioned about Apple's environmental initiatives, Cook expressed a desire for openness, stating that they aim to be copied in this regard.

This transparency contrasts with the company's approach to its products, he added. Looking ahead, Cook provided insights into the future of iPhones. "I think it'll be carbon neutral and it will be way ahead of where it currently is," he remarked about the potential changes in the next 20-30 years.

However, he remained secretive about the specifics of these advancements. Apple's much-awaited iPhone 15 smartphone line-up is now on sale in India and other countries. The premium smartphone line-up was unveiled at the Apple's Wonderlust event on September 12 and the pre-bookings for the smartphones started on September 15 at 5:30 pm.