Neeraj Chopra's endorsement value set to zoom after Gold at World Athletics Championships
Neeraj Chopra's latest exploits on the javelin field will open the doors for more endorsement deals in the coming days, according to brand and marketing experts.
Chopra, who hails from Haryana, recently became the first Indian to win a gold at the World Athletics Championships at the men's javelin throw final in Budapest.
Managed by JSW Sports, Chopra currently endorses over 12 brands, with his latest achievement expected to help him bag more endorsement contracts.
According to Kroll's Celebrity Brand Valuation Report 2022, Chopra's brand value stood at $26.5 million.
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Chopra currently charges ₹4 crore in an annual endorsement fee. Some of the brands he endorses include Tata AIA Life Insurance, Gillette, Country Delight, Coca-Cola and Nike.
Aviral Jain, MD, Valuation Advisory Services, Kroll, said Chopra's endorsement count will go up by the end of this year. Jain noted that Chopra had added 6-7 brands immediately after winning the Tokyo gold.
«Neeraj Chopra has made India proud again, becoming the first Indian athlete to win a gold at the World Athletics Championship. He did it again, and brands would not want to miss out on this opportunity to wing together with his flying success,» Jain stated.
JSW Sports COO Divyanshu Singh is expecting more brands to line up to sign Chopra as their brand ambassador since he has won all major international tournaments and his appeal cuts across cultural and social strata.
Neeraj Chopra has won every title the sport has to offer. Now, it's time for a do-over
«We witnessed a 10x growth in his market value post-Olympics, and now he is among the top
