Netflix to shift focus from viewer counts to engagement metrics
Griselda (66.4 million views), 3 Body Problem (39.7 million views); Avatar: The Last Airbender (63.8 million views), Love Is Blind season six (20 million views); American Nightmare (50.2 million views); and stand up with Dave Chappelle: The Dreamer (18.4 million views). No Indian title made it to the top list this quarter.
According to an engagement report by the platform for January to June 2023, no Indian show or movie featured in its top 300 most-viewed titles globally. Over the coming months, the service is set to premiere titles including Heeramandi: The Diamond Bazaar, a period drama created by filmmaker Sanjay Leela Bhansali, Maharaj to be produced by Yash Raj Films starring actor Aamir Khan’s son Junaid, Taapsee Pannu-starrer Phir Ayee Haseen Dillruba, and Neeraj Pandey directorial Sikander Ka Muqaddar. In India, Netflix competes with the likes of Amazon Prime Video which also operates miniTV, an ad-based service.
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