Soaring demand for the Warner Bros.’ Matrix NFT avatar drop on Nifty’s this week caused the website's purchasing page to crash.
Earlier this month, the film studio announced it would be dropping 100,000 unique Matrix-inspired avatar NFTs for $50 each as part of a promotional campaign for the new Matrix Resurrections film set to hit cinemas in the U.S. on Dec. 22.
After more than 300,000 Matrix fans queued up for the drop on Nov. 30, Nifty’s was forced to start and stop the queue multiple times
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