The University of Kentucky has entered into a sponsorship agreement with FTX.US for the men’s Wildcats basketball team to act as brand ambassadors.
Players will receive a monthly USD stipend from FTX.US paid in FTX debit cards and will also be able to create their own NFTs on the FTX NFT platform and keep a portion of the revenue.
A recent decision by the National Collegiate Athletics Association (NCAA) to allow athletes to monetize their likenesses and names made the NFT deal possible.
It’s the
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