Nike-RTFKT NFT Collections Generate $1.4 Billion in Trading Volume
Non-fungible token (NFT) collections by sportswear giant Nike and virtual sneakers and collectibles creator RTFKT have seen $170 million in earnings and a whopping $1.4 billion in trading volume.
There are two notable factors to keep in mind. One, Nike and RTFKT have joined hands less than two years ago. Two, most of this time, the crypto market was covered in snow.
And yet, the duo’s collections flourished.
The Block Research first found that since December 2021, these NFTs amassed nearly $1.4 billion in trading volume, and the collections together earned $170 million.
According to the data provided by DeFi Llama, RTFKT recorded $27,537 in 30 days, $45.92 million in total loyalty earnings, and $50.07 million in total lifetime earnings.
The CloneX-Takashi Murakami avatar collection sits in the 4th place by NFT earnings with $81.31 million in mint earnings, $37.68 million in royalty earnings to date, and $118.98 million in total lifetime earnings.
RTFKT, ranked 9th by earnings, has 25 collections listed under its name. The top one is ‘RTFKT – MNLTH,’ earning $16.39 million.
According to The Block Research, CloneX’s success – during a bull run – brought in most of the money. It alone saw nearly a billion dollars in volume.
However, other collections boast high numbers as well.
RTFKT – MNLTH follows CloneX with nearly $166 million. RTFKT – CloneX Mintvial is the third by volume with $135.4 million.
These are quite significant numbers given that the market at large has been struggling during a prolonged winter.
Nike acquired RTFKT in December 2021. Its plan was to create NFTs and sneakers for the metaverse.
By September 2022, the company raked in over $185 million from the sale of its NFTs and received over $93 million in royalties.
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