Japanese automotive brand Nissan has become the latest car manufacturer to ramp up its Web3 efforts, filing four new Web3-related trademarks filed in the United States, while its Japan unit is experimenting with auto sales in the metaverse.
According to Nissan’s Mar. 7 trademark applications to the United States Patent and Trademark Office (USPTO), the new filings cover its Infiniti, Nismo and Nissan brands.
#NISSAN has filed 4 trademark applications for▶️ INFINITI▶️ NISMO▶️ NISSANThe filings signal plans forVirtual Clothes + CarsStores for Virtual Goods + NFTsNFT Marketplaces + Trading + MintingMetaverse Advertising Services#NFT #NFTCommunity #Metaverse #Web3 #Car pic.twitter.com/iG3ZVgyD5t
The filings to the USPTO reveal Nissan's plans to create virtual clothes, cars, headgear, trading cards, toys, tickets, and an NFT marketplace for trading and minting NFTs.
The company has also outlined plans for metaverse advertising services and other "entertainment services" covering online video, images, artwork, tickets, audio, sounds, music, and trading cards, along with a website that has information on everything about Nissan’s proposed NFTs and how they will work.
There are also intentions for "non-downloadable computer software for use as a digital wallet," according to the filing.
Last week on Mar. 8, Nissan Japan announced it is conducting a three-month "demonstration experiment" of its virtual store "Nissan Hype Lab" to "study, consult, test drive, and purchase Nissan vehicles," while in the metaverse.
"At the same time we will examine the possibility of new sales methods for cars," it wrote in a statement.
The trial, which runs from Mar. 8 to Jun. 30, will allow customers to visit the virtual storefront "24 hours a day" via
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