Nitrogen unveils hat trick of tech launches

investmentnews.com:

Nitrogen, formerly known as Riskalyze, has launched a comprehensive client engagement platform aimed at enhancing the delivery of personalized advice for wealth management firms.

The integrated platform includes three core products:

The firm said it is offering through small subscription plans for individual advisors or as part of larger implementations with accounts-based pricing plans for home offices and enterprises.

“We have the absolute privilege of serving thousands of wealth management firms and listening to the feedback we receive from the leaders and financial advisors in those firms,” Dan Zitting, CEO at Nitrogen, said in a statement.

According to Zitting, the firm’s new product launches address a common pain point for advisors and wealth firm leaders looking to differentiate themselves by building out their wealth stacks.

“Often … they are forced to pay for bundled software they don’t want or the software they buy isn’t integrated with other products they use,” he said.

The firm says all enterprise-wide deployments of the new Nitrogen products are supported by Command Center, a tool that offers firmwide data, controls, and oversight. It facilitates the monitoring of best-interest alignment across various holdings and accounts, along with managing risk parameters and ensuring brand consistency, among other functions.

“The job for firms today is to deliver personalized advice at scale. Our software has always been designed to help [with that],” said Craig Clark, chief marketing officer at Nitrogen. Clark described the new offerings as a milestone in a journey that began with the launch of Riskalize and accelerated with its rebrand to Nitrogen last year.