No drastic impact on revenue, user base due to feature restrictions: Spotify India MD
Spotify has not seen any drastic change in revenue numbers or its user base in the country and is focused on striking a balance between its free and premium services, a senior executive of the music streaming platform said.
“We always want to offer a great free service and will obviously keep calibrating because ultimately, we are also running a business here. So, we are going to calibrate between free and paid in such a way that we want to keep our free business growing and also keep our premium business growing,” Amarjit Singh Batra, managing director of Spotify India, said during a fireside chat at the India Digital Summit 2024 in Mumbai.
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Reflecting the dissatisfaction of users with the restrictions, the Spotify app, previously rated over 4 stars on the Google Play Store, has now dropped to 2.3 stars.
In October 2023, the Swedish company introduced restrictions for free users in India, including those on playing songs in a
