Reddit announced in April that it planned to allow third parties access to its application programming interface, or API, data. In an interview with the New York Times, Huffman had argued that popular chatbots on the market such as Google's Bard, OpenAI's ChatGPT and Microsoft's Bing Chat were trained using Reddit's API data.
In the post written last month, Huffman reiterated the need for API fees, saying “Reddit needs to be a self-sustaining business, and to do that, we can no longer subsidize commercial entities that require large-scale data use." Redditors have been in arms about the company's decision to charge exorbitantly for API data which is used by third-party apps to provide features that are not available on the official app and have been used by moderators for managing their communities. Many subreddits even went to the extent of organizing a 48-hour-long protest against the new API changes. Some of these communities started posting pornographic content or taking their subreddits as NSFW as a form of protest against the changes brought in by Reddit.
NSFW subreddits cannot be advertised and further age-related restrictions are placed on entering the subreddit.
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