Nostalgia powers big debut for ‘The Devil Wears Prada 2’
Subscribe to enjoy similar stories.Nostalgia is paying off for Hollywood.“The Devil Wears Prada 2” opened to an estimated $233.6 million worldwide this weekend, driven largely by women eager to rejoin Meryl Streep and Anne Hathaway in the world of fashion journalism 20 years after the original movie. It grossed $77 million in the U.S.
and Canada and an additional $156.6 million internationally.The film from Disney’s 20th Century Studios is the latest in a string of box office hits powered by pop-culture nostalgia among millennial and Gen X audiences, after the Michael Jackson biopic “Michael” and “The Super Mario Galaxy Movie” did huge business.At a time when real-world events seem overwhelming and economic anxiety is high, it seems audiences want to sink into movies that feel like a favorite pair of slippers. The trend is a much-needed boost for Hollywood as franchises like Marvel and Fast & Furious are struggling and theatrical attendance is down significantly from prepandemic levels.“Nostalgia is a critical driver for people right now in how they consume entertainment,” said Martha Morrison, head of marketing for Disney Entertainment Studios.
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