Online-first gourmet food startups seek offline expansions to drive discovery
Subscribe to enjoy similar stories. Online-first food brands selling gourmet and premium snacks and groceries like healthy chips and organic fruits and vegetables are increasingly eyeing expansions through offline retail to tap into the bulk of India’s consumers who still prefer buying essentials at physical retail stores.
The Organic World, a Bengaluru-based omnichannel marketplace hosting a range of gourmet food brands like Naturally Yours, Bon Appetit and Pink Harvest, has seen a surge in enquiries in the last few months as brands look to cash in on the growing market for “better-for-you foods", its founder Gaurav Manchanda said. The brand is looking to expand its retail presence to 100 stores by 2026 and gets more than 80% of its revenue from the offline channel.
Also Read | Foodhall is shut, but Biyani sisters are not done with gourmet food yet Premium popcorn brand majority owned by multiplex chain PVR, 4700 BC, is using its presence on e-commerce and quick commerce platforms to drive offline placement in the top eight metro cities, including Mumbai, Delhi and Bengaluru, according to the firm’s founder Chirag Gupta. “Our offline expansion follows a strategic approach rather than aggressive scale-up.
Investments are being directed towards strengthening availability in formats that align with consumer behaviour—whether that’s modern trade, travel retail, or high-footfall locations," Gupta told Mint. Also Read | Does the future of gourmet food include lab-grown foie gras? India’s healthy snacking brands generated revenue of $3.85 billion in 2023 and are expected to reach $6.4 billion by 2030, as per market research firm Grand View Research estimates.
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