Online vendors generated 15.8 million jobs in India: Report
Online vendors have generated 15.8 million jobs in India, including 3.5 million for women, with about 1.76 million retail enterprises participating in e-commerce activity, says a report released on Wednesday. The report 'Assessing the Net Impact of e-Commerce on Employment and Consumer Welfare in India' was launched by Commerce and Industry Minister Piyush Goyal.
«Plugging in data from our survey, we estimate that online vendors generate 15.8 million jobs, including 3.5 million jobs for women,» the report prepared by Pahle India Foundation (PIF), a Delhi-based policy research institute, said.
E-commerce, according to the report, has been a key driver of employment generation In India. On an average, online vendors employ 54 per cent more people and almost twice the number of female employees, compared to offline vendors.
The report noted that two of the most widely-recognised contributions of e-commerce penetration in the retail sector are --growth in employment and improvements in consumer welfare.
It said rather than displacing physical markets, e-commerce is expanding into new territories like tier 3 cities.
«Our data shows that a higher percentage of Tier 3 city consumers spend more than Rs 5,000 per month on online shopping as compared to consumers from bigger cities,» it said, adding this is the India consumption story, which enables the co-existence of physical and digital retail.
The study analysed the impact e-commerce has had on employment and consumer welfare through a pan-India survey of 2,062
