On 2 March, Messari published a report comparing Optimism [OP] and Arbitrum. The report mentioned that while Arbitrum may have relied on organic growth, Optimism concentrated on providing incentives for users to reach its 3-million unique user milestone throughout the previous year.<p lang=«en» dir=«ltr» xml:lang=«en»>4/ To better comprehend retention rates on @arbitrum and @optimismFND based on cohort analysis and application level retention, check out the full Pro report from @0xallyzach.https://t.co/ZO8rcglfL5— Messari (@MessariCrypto) March 2, 2023How much are 1,10,100 OPs worth today?
As per the report, in the short term, 35–45% of new users were retained by both Arbitrum and Optimism, although Optimism retained a larger percentage of its long-term user base.
Though both the short- and long-term retention rates are valuable metrics, the latter is more important in order to understand the value of a blockchain.Moreover, Optimism’s long-term retention was considerably higher than that of Arbtrum, suggesting more users’ trust in the L2 blockchain.
Source: Messari Interestingly, while OP’s retention rate registered a hike, Token Terminal’s data revealed that the same remained true for the blockchain’s fees.
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