OREO partners with Post Malone for limited edition cookie
OREO has kicked off the new year with an exciting twist. The brand has teamed up with Post Malone for a Limited Edition OREO Cookie, sparking a buzz online. This collaboration blends music and cookies, which sounds intriguing, doesn’t it? Let’s dive in to see how.
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Digital experience for fans
‘Taste Twist’ is a digital experience accompanying the launch. Running from early February to March 31, it allows fans to mix and match OREO flavours based on their musical preferences. The limited-edition cookies will be available from February 3, following a presale on January 27.
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Why is this campaign different?
This initiative reflects Mondelēz's strategy to stay relevant in a highly competitive market. With more than 20 billion OREO cookies distributed annually in the US alone, OREO, a division of Mondelēz International, generates approximately $36 billion in annual net revenue. In an interview with USA TODAY, Post Malone shared that, like everyone else, he has enjoyed Oreos his entire life, and he believes this partnership is going to be extraordinary.
A masterstroke?
Artificial Intelligence(AI)
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By — Metla Sudha Sekhar, IT Specialist and Developer
