'Over 300 productions filmed in Jammu and Kashmir', LG Manoj Sinha calls it 'favorite shooting destination'

livemint.com:

Bollywood films were shot here till the '80s, is returning. More than 300 films have been shot here. Today, SAB TV has started the serial ‘Pashmina’ from here and I wish them the best," he added.

He further said that it will provide employment opportunities to the local youth and will increase the economy. "Pashmina", which will air on SAB TV, is directed by Siddharth Malhotra, PTI reported. Earlier in May, a three-day Tourism Working Group Meeting of G20 delegates took place in Srinagar that commenced with the side event on "Film Tourism for Economic and Cultural Preservation." The G20 summit in Srinagar was a step towards projecting Jammu and Kashmir as an international film shooting destination.

In the meeting, participants deliberated upon the importance of film tourism and its impact on the economy and culture. They unanimously agreed upon the fact that Jammu and Kashmir is the best place to shoot the films. They exuded hope that the scenic locations of Union Territory would be explored by the filmmakers in times to come and the G20 meeting would give a fillip to film tourism in the region.

It may be recalled that till 1990, Kashmir was the second home for Bollywood. Way back in 1949 late Raj Kapoor shot some sequences of his film Barsaat in Kashmir, taking its serene beauty to the audience. After that Kashmir became the focus area of many film producers.

In the 1960s and 1970s, several Bollywood films, including 'Kashmir Ki Kali' (1964), 'Jab Jab Phool Khile' (1965), and 'Bobby' (1973), among many others, were shot in Kashmir. The songs of these films remained favorites for generations to come. However, after insurgency broke out in Jammu and Kashmir in the early nineties the filmmakers were compelled to snap ties