Paradox Museum plans experiential centres in more Indian cities
Paradox Museum, an Athens-based interactive entertainment company, plans to invest €5 to 10 million in opening experiential centres in four to five locations across India over the next four to five years, according to a top company executive.
Satish Yadav, managing director of Paradox Museum India, said each location will require an investment of €1 to 2 million.
The museum offers an immersive experience through optical illusions, featuring 55 paradox-themed exhibits and 15 immersive rooms.
The company has already launched its first centre in Mumbai and is planning to expand to Hyderabad, Bengaluru, Chennai and the Delhi-NCR region within the next few years. Before launching in Mumbai, the company opened a centre in London.
“After Mumbai, we will launch in Hyderabad’s Jubilee Hills. We will also expand to Bengaluru, Chennai and Delhi-NCR before considering tier-1 cities,” Yadav said. He also mentioned plans to later expand into cities like Ahmedabad and Pune after establishing in metro areas.
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