Perplexity AI has begun fundraising talks in which it is looking to more than double its valuation to $8 billion or more, the Wall Street Journal reported on Sunday.
Perplexity has told investors it is looking to raise around $500 million in the new funding round, the Journal reported citing people familiar with the matter.
The Nvidia-backed artificial intelligence (AI) company's estimated annualized revenue based on recent sales is currently about $50 million, the report added.
Perplexity AI declined to comment.
In October the startup said it had received a «cease and desist» notice from the New York Times demanding it to stop using the newspaper's content for generative AI purposes.
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