Personalising palates on cloud nine
cloud kitchens. These are virtual kitchens that operate only for delivery or takeout without needing a physical storefront.
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These kitchens leverage technology to streamline operations, optimise efficiency and cater to the ever-changing demands of modern diners who crave convenience, variety and, above all, personalisation.
India's online food delivery market has seen tremendous growth. Valued at ₹410.97 bn in 2021, the market represented 10% of Indians using delivery apps and ecommerce websites. However, this is expected to reach ₹1,845.76 bn by end-2027, expanding at a CAGR of 30% between 2022 and 2027. This explosive growth highlights the increasing preference for online food delivery. Cloud kitchens stand out for:
Know thy customer
Harnessing data and analytics to better understand customer behaviour and preferences. They can select menu items and offerings that appeal to their target demographic by using advanced algorithms and customer feedback systems, guaranteeing a smooth and enjoyable eating experience with every order.
Experiment, experiment
Breaking geographical barriers, enabling chefs and culinary experts to experiment with flavours and cuisines without the constraints of a physical location. This flexibility allows for greater innovation and creativity in menu development, as chefs can quickly test new
