Supertails, which focuses on petcare products and services, has raised $15 million (around Rs 125 crore) in equity funding led by RPSG Capital Ventures. The firm’s existing investors such as Fireside Ventures, Saama Capital, DSG, and Sauce VC also participated.
The funds will be used for offline expansion, scaling up products, acquiring new customers and expand its healthcare service, Supertails Pharmacy. The company plans to launch trial stores in a mix of metropolitan and tier-I cities like Bengaluru, Mysore or Ahmedabad. Currently, the company does not have physical retail stores.
“We will have to think of multiple stores in multiple localities. In the next two quarters, the idea is to have five to seven stores. And once we are able to crack that model, we’ll have at least 25 stores in the next two years,” cofounder Varun Sadana told ET.
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Founded in 2021 by Sadana, Aman Tekriwal, and Vineet Khanna, the company offers a wide range of pet supplies such as toys, accessories and pet food, as well as online veterinary consultations, pet training services and pet pharmacy across India. It serves over 18,000 pin codes.
The company operates through its website, with 70% of its revenue generated from food and food-related