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Swapin, a leading European crypto-to-fiat payment operator formerly known as PiixPay, has undergone an ambitious rebranding process. Since 2017, the company has established a remarkable reputation as a reliable service provider operating in 100+ countries and aims to continue their EU market expansion with recently added B2B-targeted options.
In addition to the updated branding, Swapin reported the successful closure of a private investment round with €1.68M in funds raised. The investors showed unyielding support for the project and its goals for 2022 outlined by the Swapin team – in both the marketing and product development fields.
Although the product-related portion of the Swapin roadmap is filled with innovative milestones, there is a strong focus on the full-scale launch of their B2B-geared products. The first on the list is CoinCollector – a smart tool that allows businesses to issue invoices that can be paid in crypto, while they instantly receive fiat to their bank account. This feature hedges crypto market volatility, as it guarantees the exact amount of euros requested to be deposited into the business’s IBAN. Another essential addition to the product lineup is the E-com checkout widget that provides smooth integration and allows merchants to receive EUR and GBP when the initial transaction was made in crypto.
The B2C portion has also been updated. The two core services – InstaPay (a feature that allows crypto to be sent to the bank account of choice) and InstaFill (an option for the automatic conversion of digital assets to EUR and GBP) – remained untouched. In the meantime, Swapin is closely working on a crypto purchasing
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