Pleasure profits: Sex stimulants show enhanced performance
sex stimulants and rejuvenators are growing rapidly in India as, industry insiders say, people are shedding their inhibitions and seeking to improve their sex lives.
The market for stimulants and rejuvenators grew 17% year on year in the 12 months ended September led by sildenafil and tadalafil brands such as Viagra and Cialis, data from market research firm Pharmarack showed.
Sales of sildenafil brands stood at ₹525 crore, up 15% from ₹456 crore in the 12 months ended September 2023, data showed. Sales of tadalafil brands during the same period rose 19% to ₹244 crore from ₹205, according to Pharmarack.
Globally, Viagra is popular as a sildenafil citrate brand and Cialis is a tadalafil brand. Both are used to treat erectile dysfunction.
The overall category of sex stimulants and rejuvenators saw sales of ₹829 crore for the 12 months ended September 24, Pharmarack data showed.
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