PPC in Digital Marketing: What you need to know

economictimes.indiatimes.com:

Search engine marketing, online videos, display adverts, paid marketing, paid social ads, and social media posts are examples of digital marketing and communication tools. Paid marketing – another name for pay-per-click, or PPC, advertising – has helped make your digital communication completely transparent, measurable, and quick. With inventive and thoughtful PPC ads, you can maximise your digital marketing efforts. To understand more about PPC marketing, you can consider taking up any of the following digital marketing courses.

PPC advertisements can be composed of text, graphics, videos, or a combination of these, and they come in a variety of sizes and forms (literally). They can show up on websites, social media platforms, search engines, and more. One of the most well-known types of PPC is search engine advertising, commonly referred to as sponsored search or search engine marketing. When someone searches for something related to their product or service, it enables advertisers to compete for ad placement in the sponsored links of a search engine. If we bid on the term «google ads audit,» for instance, our advertisement for our free Google Ads Performance Grader might show up on the SERP for that or a related search

The advertiser is required to pay for these ad platforms each time an