Today news
About the same in other media
Premiumization, omnichannel trends, diversity to shape marketing in India: Kantar report
Reading now: 520
Mint, Harman Dhillon, executive director designate, beauty & wellbeing, HUL, said a different marketing model is emerging as Indians become more affluent and consumer needs diversify. This is especially true for categories such as beauty and personal care where social media is driving great influence on shopper behaviour.
As a result, companies such as HUL are spending more on digital media activations, at least, for such categories. Mohanty noted that advertising narratives are also shifting towards more balanced gender representations, moving away from traditional stereotypes for men and women.
Read more on livemint.comAbout this in other media
Aman Gupta to Namita Thapar: Educational qualification of all Shark Tank India judges financialexpress.com /2 months ago
Modi's Guarantee' vs Cong's Nyay guarantees: 10 likely issues that may shape Lok Sabha election result economictimes.indiatimes.com /2 months ago
Petrol, diesel price cut to hurt marketing earnings of OMCs; JM Financial maintains ‘Sell’ on IOC, BPCL livemint.com /2 months ago
Show more
The website fvbb.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Agency probes Philadelphia fatal crash involving Ford that may have been running on automated system
