To encourage greater gender equality and diversity in real estate, industry policies should promote inclusivity and equal opportunities. Efforts should focus on creating a supportive environment for women to thrive in the field. Initiatives such as mentorship programs, networking events, and educational outreach can contribute to breaking down gender barriers, says Amrita Gupta, Director of the Manglam Group and Founder President of CREDAI Rajasthan Women’s Wing.
In an exclusive interview with Sanjeev Sinha, Ms Gupta talks about the most significant trends likely to shape the real estate industry in 2024 and shares her business outlook. Excerpts:
What do you see as the most significant trends shaping the real estate industry in 2024, and how do you anticipate these trends influencing growth?
The most significant trends shaping the real estate industry include the continued integration of technology, a focus on sustainability, and the rise of co-living spaces. These trends are expected to influence growth by providing more personalized and immersive experiences for homebuyers, catering to environmentally conscious preferences, and addressing the demand for affordable housing in urban areas. The trajectory appears promising, with expected continued urbanization, a rental market on the brink of expansion, and property prices poised for steady appreciation.
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In the face of potential challenges in the real estate market, how do you think technology will play a role in addressing these challenges and reshaping the industry?
Technology will play a crucial role in addressing potential challenges in the real estate market. Augmented and virtual
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