Puravankara Limited, one of the leading real estate developers, has achieved the fifth position in the national brand leadership category of Track2Realty’s Brand X Report 2022-23. The company inched up two positions from its previous ranking of seventh.
Notably, five out of the top ten real estate developers nationwide are Bengaluru-based, underscoring the city’s robust and resilient realty market.Puravankara is also one of the top three players across asset classes in South India, highlighting the company's strong market presence and extensive portfolio across different segments in the region. Further, the company has ranked first nationally in the image management category, based on media perception and consistency in communications.
Abhishek Kapoor, Group CEO, Puravankara Limited said, “The recognition reinforces our ongoing efforts to strengthen our brand reputation in today's highly competitive market. It is a clear indication that our products, delivery excellence, and transparency are being appreciated by our stakeholders, particularly home buyers.
From here, we will continue to leverage our expertise, customer-centric approach, and innovative strategies to further strengthen our brand positioning at the national level.” The fifth rank nationally was accorded based on parameters including fiscal trust, returns on investment (ROI), project quality, industry reputation, buyer’s endorsement, and community connect. Other parameters include aspiration value, recall value, image management, and risk-free reputation.
Read more on economictimes.indiatimes.com